Opting to focus its efforts on India’s New Delhi Auto Expo, Jaguar and Land Rover have made the decision to skip out on this year’s Detroit Auto Show.
“Jaguar Land Rover recognizes the Detroit Show is a world class exhibition, but for 2012 we will not exhibit there,” says Stuart Schorr, JLR’s Vice President of Communications and Public Affairs. “This decision was driven by the fact that since our newest concept vehicles were featured at the Frankfurt show and will be featured at the upcoming Los Angeles Show, we decided to show them next in the Delhi Show in January as part of our effort to build our brands in this growing market. Therefore, without anything new to show in Detroit this year, we felt it most efficient to not participate in the show.”
Since India’s Tata Motors has acquired Jaguar Land Rover, it seems practical that the brand focus its efforts on the expanding Indian market. Currently, there is not word on the company’s plans for the 2013 show.
- By: Alexandra Koken