Infiniti establishes new world headquarters in Hong Kong due to rising demand in China
Nissan’s luxury brand, Infiniti, originally started selling vehicles in North America in 1989. The brand’s operations have since then grown to include the United Kingdom, Middle East, South Korea, Russia, Taiwan, Ukraine and China.
However, due to increasing demand in China, Infiniti is now moving its global headquarters to Hong Kong. The move comes as Infiniti seeks to lift total global sales to 500,000 vehicles on an annual basis, as part of Nissan’s 6-year mid-term business plan, Nissan Power 88.
“As Infiniti grows its presence in the global luxury markets of North America, Europe, China and South East Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters,” said Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd. “We see an opportunity to reinforce Asian hospitality within the Infiniti brand, distinct from both Nissan and our facing luxury competitors. We are proud to be the only automaker that will call Hong Kong home,” he added.
Co-located with the Infiniti headquarters, Nissan’s new corporate facility in Hong Kong will kick-off operations in April 2012.
– By: Omar Rana