As part of a new marketing strategy, Suzuki has chosen to focus strictly on the 20 markets that it has the most dealers and highest market share.
Since Detroit is not in one of those markets, the brand has been passing up the show since 2009. Only 430 new Suzuki’s have been sold in California this year through September, so has recently made the decision to pull out of next month’s Los Angeles Auto Show, as well.
American Suzuki spokesman, Jeff Holland, says “For the upcoming season, our brand will selectively participate at auto shows where our distinctive and engaging story will resonate the most.”
In 2007, the brand moved over 100,000 units in the U.S., as of last month, the brand only sold 20,284 so far this year, so Holland says “We’ve got a more conservative approach going forward.”
– By: Alexandra Koken
Source: Automotive News