If you offer it, they will buy it. That’s pretty much the case with diesel vehicles in the United States and an example set forth by the Volkswagen Golf TDI and the Volkswagen Jetta TDI. According to Jeff Breneman, executive director of the U.S. Coalition for Advanced Diesel Cars (which represent suppliers to diesel automakers), the number of drivers buying diesels will increase as automakers start adding more diesel options to their lineup.
Breneman said that pending government legislation requiring automakers to hit 54.5 mpg with their vehicle fleets by 2025, diesel are bound to become more popular.
Chevrolet will add a Cruze diesel in 2013 but before that Mazda has a diesel Mazda6 sedan planned for next year.
“The fact that Chevy will offer a diesel Cruze in 2013 is huge,” he says. “The gas-powered Cruze will get 40 mpg, so the diesel is expected to get 50 mpg-plus, and that will make it a game-changer. Ford, Toyota or Honda haven’t got a diesel for the U.S. yet, but get ready for 2013-2014. That’s when we’re going to see a lot more diesels.”
Bring ’em on automakers.
– By: Omar Rana