The Cadillac XTS sedan that hits showrooms next year in late spring will be a very important model for the brand as it replaces the currents DTS and STS. As a part of increasing awareness for the XTS sedan, Cadillac will heavily rely on the ‘black car’ business (limo services or the cars you see shuttling around Wall Street executives).
The Cadillac XTS will be the largest and most luxurious car made by Cadillac and will feature the company’s new CUE infotainment system. According to Patrick Nalli, XTS marketing manager, the Audi A6, BMW 5-Series and Mercedes-Benz E-Class are the XTS’ main target.
The rear-wheel-drive Lincoln Town Car has always been a top favorite of the limo business and accounts for several thousand units annually. The Cadillac DTS averages about 1,200 units. Production of the Town Car and the DTS ended earlier this year.
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While Lincoln plans to replace the outgoing Town Car with the slow-selling MKT crossover, Cadillac will rely on the XTS. Right there is an opportunity for Cadillac.
Speaking of the XTS, Nally said “the black car business is important to us. A lot of people will not consider Cadillac that buy Mercedes or BMW,” he said. “They do not put us on their shopping list. There is an opportunity to get the right people in the vehicle who would not otherwise” be sitting in a Cadillac.”
Personally, I’d rather be shuttled around in the Cadillac XTS than the Lincoln MKT.
- By: Omar Rana