Marchionne: Only 1 minivan in the future, new mid-size Chrysler sedan, no Chrysler or Dodge subcompact

Dodge Avenger

There are some big changes going on in the Chrysler Group LLC lineup. According to Chrysler Group and Fiat SpA CEO Sergio Marchionne, the company will offer just one minivan in the future – the Chrysler Town & Country. The move is a part of a plan to end duplication in dealerships.

Also under the plan, the Dodge Grand Caravan minivan and the Dodge Avenger mid-size sedan will be replaced by a single crossover in 2013. The chrysler brand will get a replacement for the 200 mid-size sedan when the Avenger is replaced. Both the Chrysler sedan, which could keep the 200 name, and the Dodge crossover will be built on Fiat platforms.

“We cannot have the same type of vehicle in the showroom because the consumer is not stupid,” Marchionne said. “We’re not going to create the confusion and conflict in the showroom.”

Marchionne has also decided against offering a subcompact for Chrysler and Dodge, meaning the Fiat 500 will be the group’s only subcompact in the United States.

The Plan:

  • Chrysler brand will get a replacement for its mid-sized 200 sedan in 2013. The sibling Dodge Avenger will be killed off along with the Dodge Grand Caravan for a single crossover that will replace both models.
  • A second smaller Dodge crossover to replace the Journey will debut in 2014.
  • A new Dodge compact sedan will debut at the 2012 Detroit Auto Show. Chrysler may get a hatchback based on that compact sedan.
  • The Chrysler Town & Country will be the only minivan from now on and the next-generation version will debut in 2014.

– By: Omar Rana

Source: Automotive News