The New Orleans Saints are now sharing their home at the Louisiana Superdome with Mercedes-Benz USA via a decade long contract.
The agreement gives the luxury automaker naming rights along with being named the exclusive vehicles of the Saints, along with other perks such as signage in the superdome. Upcoming events including the BCS Championship Game, the 2012 Men’s Final Four, and the 2013 Super Bowl will be held at the now Mercedes-Benz Superdome.
Mercedes-Benz USA president and CEO comments “The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, and iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans, and the State of Louisiana. Our commitment over the next decade is to the Saints fans, team, and this famous community as it flourishes beyond anyone’s expectations.”The stadium’s six year transformation was a $336 million dollar project that created this highly desirable site for events.
– By: Alexandra Koken