Fiat has teamed up with The Breast Cancer Research Foundation to create a special “Pink Ribbon” edition of the 2012 Fiat 500.
Two-hundred limited-edition models will be created and go on sale in October. A $1,000 donation will be made with each unit sold, generating at least a $50,000 total donation to The Breast Cancer Research Foundation for translational and clinical research. The Fiat 500 Pink Ribbon edition will be on sale for $22,500.
Laura Soave, Fiat North America head says “We are honored to partner with an upstanding organization like The Breast Cancer Research Foundation that supports a cause so important to our consumers and our company. The Fiat 500 Pink Ribbon edition offers our Fiat consumers a unique and stylish way to express their support, help fund breast cancer research and ultimately drive change.”
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This edition starts with the Lounge model, with silver and white paint, and a body strip in dark pink. Inside the car also features pink accents on the black interior, with pink accent stitching and logo detail.
Myra J. Biblowit, President of BCRF comments “At the Breast Cancer Research Foundation, we are constantly looking for ways to further breast cancer awareness during Breast Cancer Awareness month and beyond. The partnership with Fiat is especially exciting as it allows breast cancer supporters to literally drive awareness for the cause year round. We are extremely appreciative of Fiat’s collaboration in this effort as the brand’s contributions will help fund innovative research that will advance the fight against breast cancer worldwide.”
– By: Alexandra Koken