Nissan launches ‘My Versa Road Trip’ social media campaign

The Ford Fiesta Movement did wonders for the Dearborn automaker prior the subcompact’s market launch. Nissan will now try to imitate that success for its new 2012 Nissan Versa sedan with a new interactive social media promotion called – “My Versa Road Trip.”

The website was made live this week with Facebook Connect and will allow users to create their own trips by selecting routes, picking their soundtrack and inviting three Facebook friends to come along. Participants then submit their trip and tell Nissan why their online journey should be made into a real one and share it with their social networks, now through October 19, 2011.

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Click here for more news on the Nissan Versa.

“While highly social, target Versa buyers in their mid-to-late twenties often are juggling new time commitments and financial priorities,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “This makes staying connected with friends easier online, so the ‘My Versa Road Trip’ campaign gives them opportunity to engage online for potential chance to reconnect in person offline.”

At the end of the whole campaign, Nissan will announce six winners on Nov. 14 – they will then receive a 2012 Versa Sedan and take a 4-day / 3-night trip with their friends. Along the trip, the winners will submit updates, tweets, images and other content from the road so users can follow their trip online.

Should be fun.

Refresher: Power for the 2012 Nissan Versa comes from a 1.6-liter HR16DE 4-cylinder engine making 109 horsepower and 107 lb-ft of torque. Transmission choices include a 5-speed manual transmission (1.6 S model only) and a next-generation Xtronic CVT transmission. EPA rater fuel-economy for the Versa Sedan comes in at 30/38/33 mpg (city/highway/combined) with the CVT transmission and 27/36/30 mpg with the 5-speed manual transmission. Prices start at $10,990.

– By: Omar Rana