Recently, FIAT announced its latest collaboration with icon Jennifer Lopez. A freshly released music video of Lopez’s “Papi” featuring the 2012 Fiat 500 Cabrio marks the first piece of the collaboration.
Commercials will follow, with a clip of the video set to premier during ESPN’s Monday Night Football, with more to follow.
Chrysler’s Chief Marketing Officer Olivier Francois says of the relationship “Like the Fiat consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real. Jennifer fits perfectly with the brand not because of who she is but because of what she is- authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, “Life is Best When Driven.”
The trailer, directed by Paul Hunter, will also be featured on Fiat’s Facebook page and YouTube channel.
Check it out after the jump.
– By: Alexandra Koken