Report: Chevrolet expects more Camaro ZL1 buyers to pick automatic, video games are to blame
The upcoming 2012 Chevrolet Camaro ZL1 is expected by GM to sell over 50% automatic transmissions.
John Fitzpatrick, Chevy Corvette and Camaro’s marketing manager explains that “there are a lot of people out there who, as they age, do not want a third pedal. And then you have younger people who have never been exposed to a manual transmission.”
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He also credits video game popularity with the lack of interest in manual vehicles, as most games simulate a paddle-style shifting.
WardsAuto research shows that 89% of 2010 passenger cars in the US came with automatic transmissions. As for the Camaro SS, only 30% of buyers opted for manual transmission, and 65% of Corvette buyers go for automatic transmissions.
Fitzpatrick is surprised by the data but remains hopeful that old-school enthusiasts bring back the buzz for manuals.
Click here for more details the Chevrolet Camaro ZL1.
Refresher: Power for the 2012 Chevrolet Camaro ZL1 comes from a LSA 6.2L supercharged V8 making 580 horsepower and 556 lb-ft of torque. The engine is matched to a Tremec TR-6060 6-speed manual transmission with a new shorter-throw shifter that improves gear changes. It also features a dual-mode exhaust system which provides a very throaty and powerful sound. Sales begin in early 2012.
– By: Alexandra Koken
Source: WardsAuto
