Honda is reviving the NSX with an all new version of the sportscar icon, revealed by president and CEO Takanodu Ito.
Part of what Ito is setting out to enhance is the power-to-weight ratio, as he comments “I spent part of my early career at Honda developing the NSX, and specifically the aluminum body…I really enjoyed that experience, and learned much, so it is my wish that Honda engineers have the experience of developing a sportscar like the NSX in the future. Within Honda, our engineers are already looking at developing such a car.”
Previous plans for a 2010 release of the NSX were up cancelled due to economic decline back in 2008. Since then, Honda has decided to enhance the sport aspect of the brand, but in a manner more conducive to the economic climate.
Ito says “Our recent efforts have been focused on fuel efficiency, and that perhaps gives the impression Honda is behind with pushing the brand image of sportiness, but let me assure you that is not the case…We will address that impression with our new generation of cars.”
– By: Alexandra Koken