Congratulations to BMW for delivering the most luxury models in the United States for the fifth consecutive month – beating its closest competitors Mercedes-Benz, Lexus and Audi.
The BMW 5-Series and the BMW X3 are once again to credit for the automaker’s increasing sales, which rose 6.5 percent in August to 20,815. The numbers bring BMW one step closer to being 2011’s top-selling U.S. luxury brand and ending Lexus’ 11-year streak.
Year-to-date, BMW Group sales are up 14.6 percent to 193,565 in the first eight months of 2011 compared to 168,940 in the same period in 2010.
“This has been a very strange August for our industry with both difficult news and unfortunate events – consumer confidence down and an earthquake, hurricane and floods in the Northeast” said Jim O’Donnell, President and CEO, BMW of North America. “Through all of this, our BMW sales continue to increase and we are fortunate to have a number of new models for the remainder of the year including the new 528i with AWD, the all-new 6 Series Coupe including the 640 Coupe, Convertible and xDrive models and the new 4-cylinder Z4 sDrive28i.”
Mercedes-Benz sales dropped 1.9 percent to 18,477 units in August and Lexus fell 7 percent to 18,103 units. Audi’s sales jumped 11 percent to 10,201 vehicles.
Source: Automotive News