Linking brands and iconic music or movie figures to aid in collaborative marketing seems to be part of all of the buzz that producers of consumer products are working at in order to boost sales and marketing appeal. In terms of the automobile industry, Eminem hooked up with Chrysler and their “Imported from Detroit” campaign. [...]
In the closing days of the Bugatti Veyron or perhaps any car, it has almost become customary for manufacturers to unveil a special edition model to mark the end of a production run. However, for the Bugatti Veyron, the next potential model that could be produced to truly mark the end of the Veyron and [...]
If you’re a James Bond and car fan like I am, then you’ll like this bit of news. The National Motor Museum of UK has just announced that they will stage the largest display of MI6’s Q-Branch car collection ever. Planned to run at the museum throughout 2012, the display will include some of the [...]
Last week, we provided a list of carmakers that currently or are in the process of producing electric vehicles for consumption. Some have the resources to pull it off while others don’t. And unfortunately, Aptera is one of those makers that don’t exactly have those resources. Just today, the small brand has just announced that [...]
BMW is doing an interesting take on advertising what could be the latest features to come in BMW’s future infotainment systems. Their latest online spot on YouTube features their ConnectedDrive Vision roadster, which debuted earlier this year at the Geneva Motor Show. Throughout the spot, BMW inadvertently teaches us how to pull a quick heist [...]
Four-door convertibles haven’t really existed since the 1960s, since the days of the Lincoln Continental. However, over the years there have been many efforts completed by individual coachbuilders. And here’s another one. Newport Convertible Engineering decided to take an all-new Jaguar XJ and cut its head off. Based specifically on the long-wheelbase XJ L, Newport [...]
Lincoln’s decent success may actually not be as promising as everyone thought it would. Even dealers are skeptical because parent company Ford wants Lincoln dealers to start upping their customer service game by offering perks like car washes and other pre-delivery services. However, Lincoln dealers are apprehensive with expanding their services because they aren’t exactly [...]
Rumors have been floating around the next generation M3, saying that it will ditch its current 4.0L V8 in favor of a force induced six-cylinder to keep up with the times of engine downsizing and increasing fuel economy. Now though, apparently a BMW insider has allegedly confirmed that the new M3 will be losing two [...]
Maserati of North America has just issued a recall for 801 GranTurismos and Quattroportes in the US and Canada. The recall is for a defective part that could cause the entire rear suspension to fail, said the National Highway Traffic Safety Administration. “The rear suspension left side and right side wheel alignment toe-in tie-rods may [...]
Joining the Lotus Exige Final Edition and the Lotus Elise Final Edition this week at Pebble Beach will be a hardcore version of the Lotus Evora. Known as the Lotus Evora GTE Road Car Concept, the concept is developed with the aim to bring global motorsport GTE category race technology to the roads. Click here [...]
