The Hamsters are back to showcase the updated 2012 Kia Soul

2012 Kia Soul - Hamster Commercial

The Hamsters are back! And no, I don’t mean Richard Hammond multiplied like bunny rabbits. I mean, Kia’s hip advertising icons are back to showcase the refreshed and mechanically revised 2012 Kia Soul.

“The success and popularity of the Soul continues to grow and attract new customers to the Kia brand, and with music playing an important role in our marketing efforts it is the perfect time for the hamsters to return for a third installment featuring the infectious sounds of LMFAO’s ‘Party Rock Anthem’ to highlight the 2012 Soul’s new attributes,” said Michael Sprague, vice president, marketing & communications, KMA.

Check out more news on the Kia Soul.

The new 60-second spot will debut for the first time during MTV’s Video Music Awards this Sunday, when we’re all holed up inside for Hurricane Irene.

For those who want to check it out before the power and Internet goes out, have a look at the video after the jump.

2012 Kia Soul:


2012 Kia Soul:

– By: Chris Chin

Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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