Cadillac Converj Concept enters production as Cadillac ELR

General Motors has just confirmed that the Cadillac Converj Concept will enter production as a luxury coupe with extended-range electric vehicle technology. Known as the Cadillac ELR, details on the production car’s performance, pricing and timing will be announced at a later date since it development just started.

“The Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator,” GM said in a statement. “It uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.”

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

The Cadillac ELR name stands for the car’s electric propulsion technology and keeps with the brand’s 3-letter international model naming convention.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

– By: Omar Rana