Fiat is hard at work to market its latest reentry into the US market with their modern 500. And by all means, the car definitely has a hip appeal to it. To continue with this trend, Fiat paired up with Gucci for New York City’s annual Fashion Week during September.
In light of the 150th anniversary of Italy’s unification and Gucci’s 90th anniversary, Fiat and Gucci collaborated to produce special edition models of the regular Fiat 500 and the 500 Cabrio.
“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” said Laura Soave, head of Fiat Brand North America. “This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.”
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The special editions are given special coloring and detailing to mimic the era of “neo-classic black-and-white film,” when the 500 was at its peak. Gucci signatures are placed throughout the new models in the form of chrome badges on areas like the exterior of the window pillars. Also included are unique 15-inch aluminum wheels.
On the inside, many extra options are added as standard, including an all-new six-speed automatic, Bluetooth and iPod connectivity, power sunroof, automatic HVAC, power windows, locks and heated mirrors, fog lamps, trip computer and much more.
Pricing and availability have yet to be released but sales will begin in December. However, we can expect that information to pop through as time goes by. And if you’re in the area and attending New York’s Fashion Week, be sure to look out for the Fiat 500s by Gucci when they go on display beginning September 8th until the 15th.
Refresher: The 2012 Fiat 500C is powered by a 1.4L 16-valve MultiAir engine making 101-hp at 6,500 rpm and 98 lb-ft of torque at 4,000 rpm. Mated a to a 5-speed manual transmission, the Fiat 500C will deliver an estimated fuel-economy of 30/38 mpg (city/highway). Prices start at $19,500.
2012 Fiat 500C by Gucci:
– By: Chris Chin