Electronic vehicle company Telsa is experiencing some unexpectedly high foot traffic at its showrooms. With a number of enticing elements at the various locations, the brand has put four additional executives in place to handle what is to come for the start up.
Currently, only one model is available with a $109,000 price tag, which Telsa is pulling the plug on to make way for next years’ Model S plug –in hybrid model. Nearly empty showrooms haven’t stopped people from pouring into the showrooms, though. The brand reports that its Santana Row, San Jose, CA location gets 5,000 to 6,000 walk-in customers weekly, while the Denver’s Park Meadows section gets double that.
Tulsa attributes the attraction to good location, a shopping-mall style store, and an EV education format, which allows the public to understand how EV’s are created and operate, and what they can expect as an owner.
To handle the success of the marketing strategies starts will John Hillegass who is the new VP of design and retail development. His resume includes retail development for Apple Computer and design for Pixar Studios. Greg Reichow, coming from SunPower, a solar panel producer, is now the VP of powertrain operations. Handling the supply chain is Peter Carlsson, and Ravi Simhambhatla, previously Virgin America airlines’ chief information officer, is the new VP of information technology and business applications.
– By: Alexandra Koken
Source: Automotive News