Ford was hard at work advertising their latest EcoBoost V6 in the current Ford F150, especially with their little webisodes where Discovery Channel’s Mike Rowe from Dirty Jobs worked with Ford to test the durability and capability of the F150 EcoBoost against the competition. And so far, it looks like everything is working out as Ford has just announced that the F150 V6s are outselling all of the other V6 full-sized pickup trucks and even the F150s own siblings with V8s.
According to J.D. Power and Associates, both new Ford truck V6s accounted for nearly 79.5% of the V6 full-sized trucks sold in July. The Chevrolet Silverado took second place with 12.1% market share, then the GMC Sierra with 4%, Dodge Ram rings in at 3.5%, and the Tundra with 0.9%.
“Both of our new V6 powerplants are changing the way customers think about truck engines,” said Doug Scott, Ford’s truck group marketing manager. “The 3.7-liter has more horsepower than two of the three V8 engines we offered in last year’s F-150. The 3.5-liter EcoBoost V6 engine, at 365 horsepower and 420 lb.-ft. torque, is in a class of its own – no one has anything even remotely close to this engine, which can tow as much as 11,300 pounds and deliver 22 mpg.”
This skyrocket in sales even gives the new F150 EcoBoost the title for the highest volume vehicle in Ford’s global family.
– By: Chris Chin