BMW introduces new ‘The Ultimate Drive’ mobile app for Apple iOS and Android

BMW The Ultimate Drive App

As we’ve informed you before with examples like Nissan’s QR codes, GM’s efforts with their mobile app allowing customers to control their car from their smartphone and Scion’s plan to sell cars through the Internet, the automobile industry is seeing a wave of new technology that takes advantage of the popular smartphone app concept. And low and behold, BMW has just unveiled their latest mobile app called “The Ultimate Drive.”

The new app is considered a social navigation all that will allow drivers and enthusiasts to share their discoveries of the best roads to drive on in over 50 countries and connect those findings with Facebook, email or other GPS devices.

“As a company, we pride ourselves on our ongoing uses of technology to build stronger relationships with our customers,” said Ed Robinson, President and CEO for BMW Group Financial Services.  “Not only does ‘The Ultimate Drive’ app allow us to broaden our awareness as an organization to a vast audience, but more so, it provides us the ability to nurture a two-way dialogue with our customers in an engaging way.”

This is just a first stepping-stone as BMW also informed us that they will be expanding on the app much more as time goes by. Designed by San Francisco-based software and technology firm, SocialNav Inc., BMW plans on incorporating BMW’s Financial Services into the app as well.

Details in terms of the release of the new mobile app have yet to be released. Either way, the app will be available for both Apple iOD devices and Android devices as of now. No word on a BlackBerry app just yet.

– By: Chris Chin


Chris Chin

Chris Chin is the Editor-In-Chief of egmCarTech and is a regular contributor to Automobile Magazine.

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