Alfa Romeo has been known to be planning a reintroduction to the US market for quite some time now. But due to the complications with the Fiat and Chrysler merger after Chrysler went down, there has been confusion as to when the Italian brand would reintroduce themselves into the US market. The last time Alfa Romeo sold a car in the US was in 1995. But now, with things settling down with the Fiat and Chrysler merger—Fiat owns Alfa Romeo—Alfa has announced that they will officially be returning to the US in late 2012.
Alfa has already hinted at their return to the US by offering limited editions of the 8C Competizione to the US market in very small numbers. For the return in late 2012, Fiat’s CEO Sergio Marchionne said that if they reach the deadline, the first car to make an appearance on US soil since Alfa’s leave in 1995 would the be new 4C limited-edition sports coupe.
Alfa’s full return is planned for about mid-2013 with a compact crossover, a midsize sedan that will most likely be a 159 replacement, and a Guilia model.
Marchionne’s plan originally was to sell 85,000 Alfa Romeos in the US by 2014. However, because of delays with redesigning the Guilia sedan and its larger vehicles, the target is getting harder and harder to reach.
Either way, it’s great to see that the Italian make is reappearing on US soil because as Top Gear UK has taught us: you can’t consider yourself a true petrol head until you’ve owned an Alfa Romeo.
- By: Chris Chin
Source: Automotive News