Fiat launches ‘Simply More’ ad campaign (w/ Video)

Fiat USA 'Simply More' Campaign

Fiat USA today launched an all-new marketing and advertising campaign, the first since its return to the North American market.

The campaign includes broadcast, print, digital and experiential initiatives and will be focused in the brand’s key markets together with complementary national advertising efforts. The campaign also introduces a new tagline – ‘Simply More’

The first national television commercial, “Drive-in,” will air today, Aug. 1, on national and cable networks.

Click here for more news on the Fiat 500.

“This campaign captures the perfect combination of wit and charm and is designed to engage current and potential customers, as well as increase brand and product awareness in key markets,” said Laura Soave, Head of FIAT Brand North America. “We are excited to introduce the FIAT brand and the Fiat 500 to a new generation of consumers, and the timing couldn’t be better as the 500 Cabrio joins our 500 hatchback in more than 90 studios around the country.”

Hit the jump for the ad spot.

Refresher: Hitting dealerships in spring 2011, the North American version of the Fiat 500 is powered by Fiat’s 1.4L in-line 4-cylinder engine featuring MultiAir technology. The system delivers an increase in power up to 10 percent and a reduction in fuel consumption and emissions up to 10 percent when compared to competitor engines. Prices for the Fiat 500 will start at $15,500.

Fiat USA ‘Simply More’ Campaign:

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2011 Fiat 500 (North America):

   

2011 Fiat 500 (North America):

– By: Omar Rana