One of the ways BMW enthusiasts have been able to directly identify one model from another was by either their traditional nomenclature such as the 3-Series and 5-Series, or by their internal chassis code like F10 for the current 5-Series. However, BMW has just announced that they will be redoing their naming strategy for models across all of their brands.
This announcement comes just as BMW pondered the question regarding what to name a model below the 1-Series, if BMW were to introduce one.
“There will be an evolution of naming across all brands,” said BMW’s Director of Sales and Marketing, Ian Robertson. “There are a lot numbers that can be exploited in the future,” Robertson added.
And while the revamped naming strategy is slightly easier with BMW, Robertson said it gets more difficult when it comes to BMW’s other brands, Rolls-Royce and BMW.
“It’s more complicated with Mini and Rolls-Royce,” said Robertson. “It’s harder worldwide because many names have been copyrighted.”
Specific details in terms of the “evolution of naming across all brands” have yet to be released, but with Robertson’s comments, we could expect more alphanumeric badging with MINI and Rolls-Royce.
– By: Chris Chin
Source: Inside Line