A new study is out from AutoObserver.com, which says that luxury buyers have a preference for going with Buick. Being that Buick is one of four GM brands that survived the bankruptcy and restructuring of the American auto giant and is the fastest-growing US-based brand, this should come to no surprise.
In fact, Buick goes unmatched with its record of 21 consecutive quarters in terms of year-over-year sales growth and for the first-half of 2011, Buick sold 94,000 units putting it at third place in the luxury segment behind BMW and Mercedes-Benz.
“We decided to start the Buick renaissance from the product standpoint, from inside-out, and it has captivated a lot of new consumer interest in the Buick brand,” said Tony DiSalle, Buick’s U.S. vice president of marketing.
One of the factors for these statistics is that Buicks have the lowest average prices in the luxury segment while also having one of the highest levels of incentives to get the cars off of the dealership and into the hands of new owners.
“The combination of those two rankings shows succinctly what GM is up against as it continues to try to reposition Buick and describes a brand that is still striving for credibility in the luxury space,” said analyst Jeremy Acevedo from Edmunds.com.
– By: Chris Chin