Discovery to launch ‘Velocity Network’ for upscale men

Velocity by DiscoveryWith Top Gear USA being pretty successful on the History Channel and The Car Show with Adam Carolla recently hitting Spike TV, the Discovery channel will be jumping on the bandwagon with a new… well, a whole new network!

“Velocity, an upscale male lifestyle network, will feature more than 400 premiere hours of new and returning series and specials showcasing the best of the automotive, sports and leisure, adventure, and travel genres,” Discovery Channel said in a statement. “Hit series currently on HD Theater; including INSIDE WEST COAST CUSTOMS, MECUM AUTO AUCTIONS, CAFÉ RACER, and CHASING CLASSIC CARS, will be pillars of the Velocity primetime lineup.”

“Velocity continues Discovery’s tradition of maximizing the value of each of its cable platforms. It is going to be a game changer when it officially joins our portfolio of U.S. networks later this year,” said David Zaslav, President and CEO of Discovery Communications. “As the first network devoted to the upscale men’s market, Velocity will be a hub for viewers within this key demographic, as well as the wealth of advertisers that target them.”

We’re looking forward to it.

Hit the jump for the trailer.

– By: Omar Rana