Hyundai Kia Automotive Group, which consists of the Hyundai and Kia brand, is South Korea’s largest auto manufacturer, the second largest automaker in Asia after Toyota and the world’s fourth largest automaker after Toyota, GM, and Volkswagen. However, the two treat each other like any other automaker would treat their competitor.
“Kia Motors America operates as a completely separate sales, marketing and distribution organization in the United States,” said Michael Sprague, the vice president for Kia’s marketing and communications. He also went onto say that they two companies share some engineering efficiencies, ‘similar in many ways to other global automakers.’
Interesting.
What does Hyundai think of it’s relationship with Kia?
Spokesman Jim Trainor for Hyundai Motor America said that the company treated Kia “just like any other competitor in the automotive space.”
- By: Omar Rana
Source: NYT
