Alfa Romeo won’t make full return to U.S. until late 2013

Posted: Jul 19, 2011
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Alfa Romeo 4C

In 1995, Alfa Romeo decided to kill the brand in the United States due to slow sales and a reputation for poor quality. However, in 200, then Fiat Group CEO Paolo Cantarella said that the brand will return to the United States in 2003 as a part of Fiat’s ill-fated alliance with General Motors. Well, it never happened.

Alfa Romeo will now be returning under new Fiat Group CEO Sergio Marchionne in late 2012. However, a full return isn’t scheduled until the end of 2013.

In late 2012, Alfa Romeo will start selling a few units of the Alfa Romeo 4C coupe in the United States. That will be followed by a compact crossover in mid 2013 along with the mid-sized Giulia sedan by the end of 2013 at the earliest.

So yes, Alfa’s return to the United States has been 10 years in the making.

Alfa Romeo 4C Concept:

Alfa Romeo 4C Concept Alfa Romeo 4C Concept Alfa Romeo 4C Concept Alfa Romeo 4C Concept

- By: Omar Rana

Source: Automotive News


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  • Videoalbum1

    I would love it if Fiat would drop a Dodge drive train in this car and still sell it as a Alpha, at least we would get to have these magnificent looking Italian cars here to drive.