Video: The 2012 BMW 1-Series composes its own soundtrack

2012 BMW 1-Series

A long time ago, automakers used to promote their ads through TV ad spots that showed the car driving with some voiceover talking about how great their product was. Well, things have changed – and for the better. Automakers now go above and beyond to advertise their new vehicles and the same can be said for the new 2012 BMW 1-Series hatchback ad spot that is debuting across Europe.

In a new ad spot called “check my machine,” BMW Group’s Electronic Media Department teams up with  creative Munich artists Jonas Imbery (Gomma Records) and Mirko Borsche (Bureau mirko borsche) to create an interesting commercial.

Composed by Jonas Imbery, the ad shows the production process of the new 2012 BMW 1-Series with the soundtrack generated out of the noises of the new BMW 1 Series.

Click here for our original post on the 2012 BMW 1-Series.

“The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few,”  says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group. “The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself.”

Check out the ad spot after the jump.

Refresher: The 2012 BMW 1-Series will go on sale in Europe later this year and will be available in five variants. Engine choices will range from two gasoline engines with output ranging from 170-hp and 136-hp and two diesel engines with output ranging from 116-hp to 143-hp. Prices will be announced closer to launch date.

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2012 BMW 1-Series:

– By: Omar Rana