Some of you BMW enthusiasts may remember BMW’s Art Car collection, where they gave world-renowned artists a special BMW car to paint on. Some think blasphemy, others think piece of artful work.
But as BMW’s “international cultural commitment” program hits its 40th anniversary, their Art Car Collection can be seen for the first time on full tour on the Internet.
In addition to a virtual photo tour of the Art Car Collection, a video was created for each model showing how each and every of the 17 Art Cars were made into “works of art on wheels.”
“After four decades and a total of 17 BMW Art Cars, they can now all be admired by everyone. The interactive website pays homage to the collection, unique in the history of the automobile and the arts,” said Bill McAndrews, BMW Group’s head of Corporate Strategy and Communications. “Whilst the originals are often exhibited individually at the BMW Museum in Munich or at significant cultural institutions throughout the world, people are now able to discover for the BMW Art Cars in their entirety. A comprehensive online tour is now available anywhere and anytime.”
To have a look at BMW’s Art Car collection, head over to www.bmw-artcartour.com.
BMW ArtCar Collection:
- By: Chris Chin