Mercedes-Benz appoints its own dedicated Smart team in the U.S.
Mercedes-benz USA announced today that it has appointed a dedicated team that will be responsible for the sales, marketing and distribution of Smart vehicles in the United States.
Mercedes-Benz decided to take over responsibility for sales of the Smart ForTwo coupes and cabriolets from Penske on July 1, 2011.
Heading up the Smart team as general manager will be Tracey Matura.
“Matura is responsible for the brand’s distribution, sales and marketing activities, reporting to Michael Slagter, vice president of sales for MBUSA,” Mercedes said in a statement. “She has worked for MBUSA for 16 years, predominantly in the legal and retail areas, most recently as general manager of strategic retail development where she was responsible for the MBUSA dealer network.”
Mercedes-Benz said that it has sold over 47,000 Smarts in the United States to date.
– By: Omar Rana
