The Bowler name plans on gaining recognition with some big changes being made, recently.
Currently the brand makes off-roading racing SUVs, using Land Rover engineering , that are designed for that singular purpose. This is not expected to change, apart from that fact that motorsports will now be a division, versus the company in its entirety. Drew Bowler, Bowler’s founder, will be retained as the head of this division.
CPP is the company that has purchased Bowler, with former Land Rover Cheif Engineer Steve Haywood as the new managing director. Given Haywood’s experience, his mission with Bowler is to launch a line of street-legal SUVs onto the market.
The Goodwood Festival of Speed marked the release of the brand’s premier prototype, the Nemesis. It is an early mark up, so expect to see more soon.
Expressing his enthusiasm of the new position, Haywood comments “Having worked at Land Rover for so much of my career I have long been a fan of Bowler and have great respect for what Drew has achieved. I’m thrilled to have the opportunity to lead Bowler just as it is embarking on a new and exciting chapter. The prospect of leading the business into new territory, harnessing Bowler’s motorsport pedigree to bring to market our first road car, and to use that development as a catalyst to grow the business, was simply too enticing to resist.”
Drew Bowler shares in his excitement about the new direction the company will be taking, saying “I’m delighted that Steve has joined the Bowler family. With his product development experience and enthusiasm for off-road competition and motorsport, there’s no doubt that the future of Bowler is in safe hands.”
– By: Alexandra Koken