Chrysler’s Ram picking up speed in the U.S. market

RAM 2500 HD

The Ram pickup is picking up up some ground. The model remained Chrysler Group LLC’s best-seeling vehicles in June 2011 with sales up 34.7 percent over June 2010.¬†Industrywide, full-sized pickup truck sales were only up 8.8 percent.

“Ram seems to be on a roll right now,” said Mike Levine, editor of PickupTrucks.com. “They’re finally spending money on advertising. Raising that awareness is making all the difference for these trucks.”

While the Ram is still basically the same truck for a couple of years now, changes are on the way. Chrysler announce some changes to the 2012 Ram lineup last week with a couple of upgrades to transmissions and a high-output Cummin Diesel engine.

Levine says that a big change will include air-spring suspension that offer better ride quality for unloaded trucks than the traditional leaf springs used by Ram today.

Chrysler released specs for its 2012 Ram lineup last week. There were few surprises, other than some better transmission options, including a new six-speed, as well as high-output Cummin Diesel option.

– By: Omar Rana

Source: Detroit News