New Toyota Camry coming this fall with huge media blitz

2011 Toyota Camry

At a national dealer meeting in Las Vegas, Toyota told its dealers that the company would be rolling out an all-new Camry this fall. It won’t be a dramatic redesign, but there will be some minor facelifting and maybe even a couple of tweaks under the hood.

The launch of the new Camry comes as Toyota seeks to rebuild sales momentum and position the sedan as a “smart, safe and worry-free” during a fall media blitz, according to The Wall Street Journal. Executives told dealers in Las Vegas that a massive media campaign will be used as part of the vehicle’s launch and it will include 40 new commercials.

U.S. sales of the Toyota Camry, which by far is still the nation’s best-selling car, have fallen just a little this year. Through May, Toyota sold just 126,094 units of the Camry.

President Akio Toyoda told dealers the company wants to sell 2 million vehicles in this market by 2013,

– By: Omar Rana

Source: Automotive News