Toyota Motor Company announced earlier this year of its efforts to expand the Prius family. So it’s no wonder that the Prius is predicted to become the company’s best seller, surpassing the high-volume sales of the Corolla and the Camry.
By the end of this year along with the usual five-door model that we’ve come to be very familiar with, there will be a plug-in variant, the new Prius V wagon and the compact Prius C.
“We could see Prius eventually leading Toyota sales in the U.S.,” said Ed Larocque, Toyota’s national marketing manager for advanced technology vehicles, “The Prius V will compete in multiple segments,” Larocque continued.
That said, the new Prius V has the potential of being the most economical in the classes that it competes in, mostly with the conventional compact crossovers with EPA ratings of 44mpg city and 40mpg highway.
Additionally, the plug-in variant that will be released early next year has peaked interest by indication of about 23,000 people.
“The U.S. market is unique,” said Larocque. “It’s the only market where we’ll have four Prius models.”
– By: Chris Chin