What is going to happen with Daimler AG’s uber-luxury Maybach brand? Until last week, there were two possibilities – one of which was to kill the brand, while the other involved teaming up with Aston Martin and creating a successor to the current-generation Maybach sedan. Sources familiar with the matter said that Aston Martin has created four concepts for Daimler based on the next-generation S-Class architecture.
Daimler AG said that it would make a decision on July 1 on the fate of Maybach.
According to a new report, Daimler has now delayed a decision on the future of Maybach by a month and is now considering turning the luxury brand into a sub-brand of Mercedes-Benz.
Under that scenario, Maybach would be a sub-brand like AMG, and Mercedes-Benz will use the ‘Maybach’ name for top-of-the-line versions of the S-Class, GL-Class and CL-Class with minor design and quality changes.
– By: Omar Rana
Source: Automotive News