The new McLaren MP4-12C has generated a lot of interest – so much so – that McLaren Automotive’s order books for the supercar are full for the next three years. While you may they that McLaren will ramp up production, that isn’t a likely possibility.
“We are looking at sustainable production,” said Ian Gorsuch, regional director of McLaren Automotive. “We want to produce less cars than the competition.”
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Why? Producing less cars will allow McLaren dealers to enjoy bigger profit margins while making the car’s residual value higher.
“The key is making the dealership profitable,” Gorsuch says. “We will produce less cars but the dealers must have more cars than the competition because the long-term goal is profitability.”
Refresher: The 2012 McLaren Mp4-12C is powered by a 3.8L twin-turbo V8 making 592-hp at 7,000 rpm with a maximum torque of 443 lb-ft between 3,000 rpm to 7,000 rpm. That allows the McLaren MP4-12C to run from 0-62 mph in 3.3 seconds with a top speed clocked in at 205 mph. The Corsa tire option shaves 0.2 seconds off the 0-62 mph time. 0 to 124 mph takes 9.1 seconds and with the Corsa tire option that goes down by 0.2 seconds. The quarter mile run takes the McLaren MP4-12C 10.9 seconds at 134 mph. Stopping from 62 mph can happen in 100 feet. Price start at $231,400.
– By: Omar Rana
Source: Asia One (via MotorAuthority)