Swedish automaker Volvo has decided to kill the S40 sedan and the V50 station wagon for the 2012 model year in the United States. Both models shared a platform.
The second-generation Volvo S40 sedan came to the U.S. as a 2004 model year, while the Volvo V50 station wagon came here in 2005. Both models struggled in the American market even as Volvo tried to reshuffle trim names and offer more options. However, the sales of the S40 and V50 saw double digit declines in year-over-year sales.
“The S40 and V50 are great cars,” said Volvo spokesman James Hope, “[but] our focus, however, needs to be on our volume vehicles, specifically the S60, XC60, XC90, S80 and XC70.”
While the Volvo C30 and the C70 aren’t strong sellers, they will both continue to be sold.
– By: Omar Rana
Source: Kicking Tires