Volvo S40, V50 discontinued in the U.S. for the 2012 model year

Posted: Jun 15, 2011
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2011 Volvo S40

Swedish automaker Volvo has decided to kill the S40 sedan and the V50 station wagon for the 2012 model year in the United States. Both models shared a platform.

The second-generation Volvo S40 sedan came to the U.S. as a 2004 model year, while the Volvo V50 station wagon came here in 2005. Both models struggled in the American market even as Volvo tried to reshuffle trim names and offer more options. However, the sales of the S40 and V50 saw double digit declines in year-over-year sales.

“The S40 and V50 are great cars,” said Volvo spokesman James Hope, “[but] our focus, however, needs to be on our volume vehicles, specifically the S60, XC60, XC90, S80 and XC70.”

While the Volvo C30 and the C70 aren’t strong sellers, they will both continue to be sold.

- By: Omar Rana

Source: Kicking Tires


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  • JoseTR

    I actually like the S40.  But on a side-note – Volvo’s badging is just as bad as Jaguars

  • Catherine

    I love my S40, sad to see it gone.  I hope they may return in the 2013 year, if so I’ll get a new one

  • Catherine

    I love my S40, sad to see it gone.  I hope they may return in the 2013 year, if so I’ll get a new one