Executives say: Early adapters of electric-cars are key to sales success

Nissan LEAF - Chevrolet Volt

Executives of electric-vehicle car makes say that the key element to generating additional buyers for EVs and plug-in hybrids is word of mouth. The early adapters of electric-cars include tech-savvy buyers who are embracing the new technology offered by the Chevrolet Volt plug-in hybrid and the fully-electric Nissan LEAF.

In a way to get anxiety towards electric-cars, automakers are hoping that the first owners of EVs help out.

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“Cars on the road are simply the best way to get this done,” said Mark Perry, director of product planning, Nissan North America. “Collectively we can spend hundreds of millions of dollars, but at the end of the day it will be friends, neighbors, shared experiences, seeing vehicles on the road, seeing cars in a grocery store parking lot, seeing access to public charging” that will stimulate sales.”

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Perry said he expects 13,000 charging station to be in operation in the U.S. in about 12 months.

So far, Nissan has sold 2,186 units of the LEAF, while Chevrolet has sold 2,510 units of the Volts.

– By: Omar Rana

Source: AutoWeek