BMW of North America has launched a new national campaign made up of TV, print, online and radio ads designed to raise awareness of the dangers of distracted driving. The campaign, which carries the theme ‘DON’T TXT & DRIVE – When the Engine Starts the Texting Stops’ starts early this month and will run throughout the end of this year.
“Distracted driving of any kind, especially texting while driving, is an extremely dangerous activity that costs thousands of lives every year,” said Jim O’Donnell, CEO, BMW of North America. “We developed this campaign to be impactful in hopes of evoking emotion and conveying the serious dangers of distracted driving and its potential consequences.”
And now a message from a happy Ray LaHood:
“Distracted driving is an epidemic in America, and it has deadly consequences for thousands of people on our roads each year,” said U.S. Transportation Secretary Ray LaHood. “Putting a stop to these needless deaths, as well as hundreds of thousands of injuries, will require everyone to take personal responsibility for safe driving. I am grateful to BMW for their efforts to raise public awareness about distracted driving and for urging drivers to put down their phones and focus on the road. I hope that other automakers will follow their lead.”
Note: The vehicle in the picture conveniently seems to be a non-BMW model. It is one of GM’s large SUV models – can you guess which one?
BMW DON’T TXT & DRIVE Print Ad:
– By: Omar Rana