Ferrari opens first dealership in India in New Delhi

New Delhi is the home of Ferrari’s first dealership in India and the site of a celebration to welcome them.

Ferrari offered guests its personal story by way of images lining the dealerships streets that detailed the history and style of the brand. A video message from Fernando Alonso and Felipe Massa, Scuderia Ferrari Marlboro drivers, was shown. The drivers told guests they are anticipating their trip to India for the first Indian Grand Prix in October. New Ferrari buyers were privy to an area set aside for them to personalize their new supercar.

Buyers will be guaranteed Official Ferrari Service in a custom designed, elegant setting.

Amedo Felisa, Ferrari CEO and the host of the event, gave a special thanks to the Shreyans Group, the company who handled the importing. She said of the event “Our objective was to launch the Indian market in 2011 and it’s a pleasure to inaugurate this first dealership here today. We feel that this is the right moment, considering the dynamism of the country and its economy.”

– By: Alexandra Koken