Volkswagen has always been know for creating some pretty memorable and creative ads. Their latest print ad for the South Africa launch of the Golf R will definitely be remembered as such.
The German automaker has launched a print ad promoting the new Golf R in several local automotive magazines that reads “Eat the Road. Seriously eat it.” – and they’re not kidding.
The road in the ad is made up of glutinous rice flour, water, salt, propylene glycol color and glycerin.
While we have no idea how it tastes, we definitely think Volkswagen’s ad agency is one of the most creative folks on planet Earth.
The Volkswagen Golf R is due to hit the United States market next year.
Click here for more news Volkswagen Golf R.
Refresher: The 2010 Volkswagen Golf R is powered by a 2.0L TSI direct-injected and turbocharged 4-cylinder making 266-hp and 258 lb-ft of torque. Mated to a DSG dual-clutch (6-speed manual as standard), the Golf R goes from 0-62 mph in 5.5 seconds with a top speed that is electronically-governed at 155 mph.
Volkswagen Golf R Edible Ad:
2010 Volkswagen Golf R:
– By: Omar Rana