Whatever product you may be launching in this day and age, social media should be a crucial part of your marketing campaign. Honda has announced that it will be taking advantage of the social media to market the 2012 Honda Civic, which is on sale now at dealerships nationwide.
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Honda is sponsoring a creative songwriting competition called The Sounds of Civic, encouraging Facebook fans to submit and vote for original songs inspired by the 2012 Civic.
“We’ve seen a high crossover of Civic fans and music lovers. And with the launch of the 2012 Honda Civic we saw a perfect opportunity to give our amazing fans a little bit of both,” said Steve Center, vice president of national marketing operations for American Honda Motor Co., Inc. “We know our talented fans will show off their skills and submit some great Civic-inspired tunes onto our Facebook page.”
Click here to learn about the full 2012 Honda Civic lineup.
The Sounds of Civic competition is now accepting submissions until June 5 so you better get to work. Voting for the competition begins June 8 and will run through July 17. Information on how to submit a song and vote can be found on the Sounds of Civic tab on the Honda Civic Facebook page.
The top 8 finalists will each receive $2,500 in music gear from Sam Ash Music Stores. The winner of the whole thing will get a brand new 2012 Honda Civic and have the opportunity to perform live on a 2011 Honda Civic Tour date in Los Angeles.
2012 Honda Civic:
– By: Omar Rana