How GM came up with the name ‘Verano’ for new Buick

Posted: May 21, 2011
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2012 Buick Verano

Buicks’ new 2012 entry level sedan intends to shake its previous stigmas and appeal to a broader demographic. To continue the sizable upswing in sales they have experienced this year, they are now reaching out to younger car buyers. Buick paid close attention when naming its latest edition to meet these goals.

The Verano hopes to be on the road by late fall, and Buick will be helping you remember its name until then. After careful consideration the marketing team chose to shy away from revivals of model names like the LeSabre or the Roadmaster and use something brand new.

Verano is easy to say yet slightly exotic due to its foreign roots. The name was chosen to suit the distinguishing characteristics of the car from the Chevorlet Cruze, with whom it shares its chassis, in both interior and exterior style.

Click here for more news on the Buick Verano.

Intellilink technology will keep Verano drivers safely connected. The sedan will come with a six-speed automatic and a 2.4 liter Ecotech four-cylinder, putting out an estimated 177 hp. A turbo with a six-speed manual option will be made available after release.

Refresher: Power for the 2012 Buick Verano comes from the Buick Regal’s 2.4L Ecotec 4-cylinder engine making 177-hp and 170 lb-ft of torque. Mated to a 6-speed automatic transmission, the 2012 Buick Verano will run from 0-60 mph in 8 seconds and should estimate 31 mpg on the highway. GM says that a 2.0L turbo engine will be offered in the near future. Prices will be announced closer to launch date.

2012 Buick Verano:

- By: Alexandra Koken

Source: AutoWeek


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  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Matt

     I thought Buick was on the chopping blocks at GM? Has there been a change of heart at GM or is Buick doing a “sink or swim” move?

  • Eurotrash

    Buicks are now rebadged Opels and are made in Germany.