Video: Lenny Kravitz featured in new Jeep Wrangler campaign

Lenny Kravitz in new 2011 Jeep Wrangler Commercial

Jeep announced yesterday that four-time Grammy award winning artist, Lenny Kraviz will be featured in a national broadcast advertising campaign for the 2011 Jeep Wrangler. The campaign for the new Wrangler will include a new track, ‘Rock Star City Life,’ from his upcoming ninth studio album, ‘Black and White America.’

“The Jeep brand is pleased to feature Lenny Kravitz and his music in the advertising campaign for the 2011 Jeep Wrangler,” said Mike Manley – Jeep Brand President and CEO, Chrysler Group LLC. “Not only is Kravitz an outstanding singer, songwriter and performer, he is a long-time Jeep owner and fan of the brand. Kravitz shares and understands the core values of the Jeep brand that include an authentic style, a no holds barred-adventurous approach to life, as well as mastering the ability to withstand the test of time.”

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“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”

Hit the jump to see the ad spot.

2011 Jeep Wrangler / 2011 Jeep Wrangler Unlimited:

2011 Jeep Wrangler / 2011 Jeep Wrangler Unlimited:

– By: Roman Bronfenbrener