Cadillac relaunches certified pre-owned program

Cadillac CTS Coupe - Emblem

As part of its quest to secure an image of quality amongst the ranks of luxury brands, Cadillac will relaunch its Certified Pre-owned Program this spring, enhancing a program that already outranks those offered by Mercedes, BMW, Lexus, and Audi.

The new program will include a more robust inspection system, a six-year 100,000 mile limited warranty, 24-hour roadside assistance for the duration of the warranty period, and courtesy transportation for warranty services.  If that’s not enough to entice you, consider this: Cadillac will cover the first three monthly payments for qualified buyers.

“In the luxury market, pre-owned automobiles are often an entry point for new customers to the brand,” said Kurt McNeil, vice president of Cadillac Sales and Service. “We want these customers to know that we stand behind the quality of our pre-owned Cadillacs.”

Certified Pre-Owned customers will receive a certification, verifying that the vehicle underwent a 172-point inspection, road-test, validation of key mechanical components,up-to-date maintenance, and full detailing.  They will also receive a vehicle history report.

“The enhanced certified pre-owned program is another building block to establish Cadillac as the new standard of the luxury market,” McNeil said. “While the immediate benefit is provided to buyers of these pre-owned vehicles, it’s also a key component for assuring strong resale values for our new car customers. An expanded pool of pre-owned Cadillacs thoroughly inspected by trained professionals will raise the brand’s long-term reputation for quality.”

– By: Stephen Calogera

All Photos Copyright © 2011 Omar Rana, Nikolina Kostrevski – egmCarTech.