Video: Lexus CT 200h Hybrid 3D Art Projection on Earth Day
Last month, Hyundai took over the side of a building while projecting a 3D landscape that advertised a 2012 Hyundai Accent. In Hyundai’s marketing initiative, the Accent was suspended on the side of the building, which was impressive by itself.
Lexus recently made a similar marketing campaign during Earth Day. As part of the launch of the new Lexus CT 200h, Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark. Oh, and you can view it all without the need for 3D glasses.
Click here for more news on the Lexus CT 200h.
Check out the video after the jump.
Refresher: Power for the 2011 Lexus CT 200h comes from a 1.8L VVT-i gasoline engine mated to a powerful electric-motor fueled by nickel-metal hydride batteries. The models produces a total system output of 134 hp allowing it to go from 0-60 mph in 9.8 seconds. The 2011 CT 200h gets a combined EPA estimated fuel economy rating of 42 mpg. Unlike a mild-hybrid system, the CT 200h has an EV (electric-vehicle) mode that allows it to run on only on its electric-motor for up to 1.2 miles at speeds of up to 28 mph. Prices start at $29,120.
2011 Lexus CT 200h:
2011 Lexus CT 200h:
– By: Omar Rana
