Nearly 80% of new car shoppers use smartphones during buying process

According to a new study by mobile ad network Greystripe, more than one-quarter of Apple iPhone, iPod Touch and Android smartphone users plan on buying a car in the next year and about 78 percent will use their mobile device during the whole process.

Based on data collected from 851 mobile users over a 3-month period, 15.6% of mobile users plan to buy a new car in the next year, while another 10.4% will buy a used car. Another 60% say they’re considering getting a car in the next year.

The proportion of Apple iPhone and Android users planning to buy a new car is 3 times that of the 5.5% of the U.S. adult population, according to data from MarketingForecast.com cited by Greystripe. The study found that 48 percent of them will use their smartphone for doing initial research on a purchase.

44 percent use their device for price comparisons while on the lot, 32 percent use their device to locate dealerships and 23 percent use them for contacting dealerships or sellers.

– By: Omar Rana

Source: MediaPost