R.L. Polk: Toyota popular with African-American, Asian-American buyers


Toyota has retained its role as top provider of vehicles for African-Americans and Asian-Americans who purchase new cars. The gap behind them however, is closing, according to R.L. Polk & Co. According to the sample study, 15% of all new-vehicle purchases among African-Americans were Toyota vehicles, as were 28% of those for Asian-Americans.

Rounding out the top five among purchases by African Americans were Ford, with 11.7 percent; Chevrolet, 11.4 percent; Honda 11.3 percent; and Nissan, 10.2 percent. After Toyota, top brands for Asian Americans were Honda, with 20.7 percent; Nissan, 6.8 percent; and Lexus, 5.2 percent. Hyundai and Mercedes-Benz tied for fifth at 4.6 percent.

Despite Toyota’s lead in both indexes, it lost overall market share from 2009 to 2010, as Hyundai, Ford, Volkswagen, Buick, and Cadillac all claimed bigger chunks for themselves.

Buick and Cadillac also claimed increased shares in the Asian- and African-America markets.

– By: Stephen Calogera

Source: Automotive News