Videos: 2012 Honda Civic ‘To Each Their Own’ ad campaign

2012 Honda Civic 'To Each Their Own'
2012 Honda Civic 'To Each Their Own'

The 2012 Honda Civic lineup consists of five different models (seven if you count the coupes as different models) and to market the diverse lineup, Honda’s long-time ad agency, RPA has launched a new campaign called “To Each Their Own.”

With a tagline that reads “We’re all different. That’s why there are five different Civic,” the campaign focuses around the idea that consumers are all different and there’s a Civic for each one of them.

Click here to learn about the full 2012 Honda Civic lineup.

The stars of the 2012 Honda Civic ‘To Each Their Own’ Campaign include:

  • Jack: An urban woodsman who drives a Civic Hybrid.
  • Mitch: A zombie salesman drives the Civic Sedan.
  • Teeny: A monster college student that owns a Civic HF.
  • Aiko: A young Ninja girl with a Civic Si.
  • Cesar: A Champion Luchador who drives a Civic Coupe.

Check out all the commercials after the jump.

2012 Honda Civic ‘To Each their Own’:

2012 Honda Civic ‘Ninja’:

2012 Honda Civic ‘Date with a Woodsman’:

2012 Honda Civic ‘It’s good to be a Zombie’:

– By: Omar Rana


2013 Ford Focus Engine Computer Module ECU ECM PCM OEM 81K Miles (LKQ~144970079) picture
2013 Ford Focus Engine Computer Module ECU ECM PCM OEM 81K Miles (LKQ~144970079)
05 Kawasaki Brute Force 750 ECU Ignition Switch w Key NICE KVF750 KVF T2 picture
05 Kawasaki Brute Force 750 ECU Ignition Switch w Key NICE KVF750 KVF T2
BMW E82 E90 E91 E60 E63 E84 E70 E71 E89 CONTROL UNIT FUEL PUMP ECU C#5 /1 picture
BMW E82 E90 E91 E60 E63 E84 E70 E71 E89 CONTROL UNIT FUEL PUMP ECU C#5 /1
TESTED 06-09 BMW 5-series E60 Xenon HID Headlight Ballast Unit Box W/ BULB C#4 picture
TESTED 06-09 BMW 5-series E60 Xenon HID Headlight Ballast Unit Box W/ BULB C#4
BODY CONTROL (BCM) ECU ECM COMPUTER BMW 535I 1526717 08 09 10 BCM ECU C#5 /1 picture
BODY CONTROL (BCM) ECU ECM COMPUTER BMW 535I 1526717 08 09 10 BCM ECU C#5 /1