Volkswagen AG is hard at work to continue being a major player in the US market. We’ve already seen some of their efforts to cater specifically to US particularly with the new Jetta and Passat, which are built specifically in and for the US and are completely different from the European versions.
Feedback for the new Jetta has been a hit or miss with criticism going towards its build quality, something we’ve come to expect from Volkswagen to be outstanding in its class, despite strong sales. And the Passat’s launch is just around the corner.
To continue expanding, Volkswagen’s head of VAG US, Jonathan Browning, said that a crossover is currently in the works and that they know SUVs are still a major selling point for the American market. The new crossover will feature three rows of seats and unlike the Touareg, will be aimed directly at segment leaders such as the Honda Pilot and Ford Explorer.
Also in the works is a new subcompact that will be similar to the Polo that’s offered elsewhere in the world. Browning said that VAG is adamant about introducing the Polo to the American markets, but the current one is not a viable option.
– By: Chris Chin